Freedom by Design

A 6-month personal branding and business mentorship for the woman who has been building other people's businesses and is ready to build her own six-figure brand and business on part time hours.

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The problem was never that you don't have the skills to build your own business and brand online. So then why does it still feel like you're never going to make a multiple six figure income and everyone else is?

I'd bet money I can describe your morning.

The first thing you did when you woke up was open Instagram. You watched five people's stories, scrolled a little, and told yourself that today is definitely going to be the day you batch create 20 reels and set yourself up for the rest of the month. But the closer it gets to the time you blocked off in your calendar, the more resistance you feel. You've always hated batch creating content, and yet everyone keeps saying it's the only way to do social media, so you keep forcing yourself into that schedule, never manage to do it the way you want to, and end up feeling like such a failure because of it.

So instead of filming the one or two pieces of content you actually felt inspired by… you posted a pretty photo with a note about how grateful you are for this life, or an artsy reel of your lifestyle, or a photo dump of your week because it felt easy. You showed up, just not in a way that's going to move the needle on your income goals.

Every time you open Instagram, it feels like you're watching everyone having $10K, $20K, $100K months, and you're doing the math in your head on why it's them and not you. Even though you show up and post every day or have in the past. Even though you've been the one on your phone for hours replying to DMs, engaging with other accounts, saving content you're getting ideas from and posting about your day in stories. Even though you actually like making content, you're good at it and it comes naturally to you…

You've got people following along, commenting on your posts, throwing up ❤️ when you share about motherhood, or how you're trying to find your style again after the baby, your latest outdoor adventure or running journey, and telling you how inspiring you are…

You just don't know how to turn any of that into consistent real money without following everyone else's ideas and trends, filming your entire life, buying more clothes you don't even need just so you have something to talk about, and feeling completely burned out by social media.

And I know exactly what you've decided the problem is.

You've told yourself, for the hundredth time, that your editing needs work. That your branding is off. That you need to post more, or double your audience, or that it's your offer and nobody actually wants what you have. You're convinced that once you finally fix all of it, you'll cross over into having a real business that brings in at least $10K a month.

So here's where I need you to actually f*cking hear me.

The amount of time you spend on your phone has nothing to do with how much money you'll make.

HERE'S WHAT YOU'RE MISSING

➣ Your unique way of marketing that has your dream clients coming to you already sold, without cold messaging a single person.

➣ Knowing the difference between content that grows your account and content that actually sells for you, because they are not the same thing.

➣ A brand built around how you're uniquely wired to create, so you can stop copying 15 creators' posts, fonts and content schedules and finally sound like you.

➣ A business that flows with your seasons, so you can grow when you have the room and pull back when life gets full, without losing income or burning out every single time.

If you've been feeling like...

✗ You retreat to the job that life that feels safe because on the outside it's everyone's dream but deep down you're miserable because you're so over feeling like you need to be filming your life 24/7 and just want to present.

✗ You tell yourself you don't have time, but that excuse never holds up, not when you can find hours to scroll or reshare everyone else's posts.

✗ You farm out your creativity by getting ideas from content creation "gurus" and Ai. It's so bad you can't even come up with a unique idea anymore.

✗ You're tired. Not the kind a weekend fixes. The deep kind that comes from buying every creators course, creating content with their frameworks and still feeling like you're losing because you're not making any money, you're spending all your extra time creating content and when you're not on social media...you're thinking about your latest reel and wanting to check if it went viral.

✗ You're done with hustle culture, but every time you imagine slowing down, fear says you'll fall behind or you can't make six figures unless you're turning your life into a 24 hour content machine.

✗ The cost of living keeps climbing, you have a mortgage and bills. So you keep calling the safe job the responsible choice, even as it takes everything you've got just to keep going.

✗ Your soul is begging you to work less and be present. For your kids, for your one short life, and you don't know how to answer it without blowing everything up.

Here's what you couldn't see before: the problem was never you.

Here's the reality check:

And I know you haven't been sitting around doing nothing. You've rewritten your bio more times than you can count. You've bought the mini messaging course and looked at the "grow to 200K followers in six months" program. You've tried posting 3X a day because someone told you consistency was the answer, while quietly burning out and wondering why nobody's buying. You got a Human Design reading once, thought "huh, that's cool," and never used it again.

Maybe you've been slinging links for a company, or you've tried UGC or network marketing, or you made a course that never really amounted to anything. And I know what you're thinking right now…

"But Amy, I've already tried posting online and nobody buys from my links."

"I've made a course and it never went anywhere."

"I've tried being authentic and I still can't grow my following."

"I've been posting online for years and social media is burning me out."

Here's the part I want you to really hear.

Your effort isn't the problem and neither is your ambition. The problem is that you've been trying to figure this out on your own by piecing together what worked for everyone else, following 15 creators with the vibe you like and mimicking their posts, their fonts, their words and their content schedule, without ever having a clear picture of how YOU are actually wired to create, market and sell.

Right now your Instagram isn't built to showcase who you actually are, what you're actually wanting to sell, and what you're trying to build. It's a safe version of you that hides behind pretty photos, gym selfies, your witty personality, family photo dumps and the occasional hiking reel… not the version of you that's going to build something that lets you leave your day job or makes consistent $10K months to sell your handmades, digital products or coaching services.

You don't need to fix your bio again. You don't need another course. You need a brand and a business that's actually built around you.

YOU'll MASTER:

Your unique brand path so you can build a brand that is around your natural gifts and genius.
A seasonal rhythm for your life & business so you learn how to maximize the natural energies throughout the year and never burn out.

Build a business that grows while honoring your capacity & season of life so you can create a six figure income on part time hours.

I've been building toward this for years, so let me tell you why it exists.

I didn't become a top performer for over a decade at a globally recognized direct sales company making seven figures, and then keep having success in my own business after that company closed overnight, because I was following what everyone around me or in my feed was doing.

There are core things that created my success without needing to post three times a day, spend hours creating content every single day, monetizing my children, posting in my stories all day long, oversharing, trauma dumping constantly or having to carry my tripod everywhere I go and selling millions in physical products without sending a single cold DM.

When that first business closed, I had to know if what I'd been doing actually worked or if it only worked inside someone else's company. So for years I tested my process, created multiple six-figure offers working part-time hours, and built both a multi-six-figure coaching business and a fitness & nutrition business, making sure all of this works before I ever opened it up to you.

Here's what I kept seeing the whole time… most people online are building someone else's business. They're selling someone else's stuff and posting the way someone else told them to. Freedom by Design is the opposite of that.

Now that I personally have the capacity to mentor women through this, I'm opening the doors so you can learn your own unique creation blueprint and everything that has made me so successful over the years.

What you'll experience:

Freedom by Design is a 6-month journey through your personal brand path, a map built from your unique energetic blueprint that shows exactly how you're designed to build, move through life, market and sell so your dream client feels certain your offer or product is for her and you're the one she's been looking for. There's no copying what everyone else is doing and almost no "strategy" in the way you're thinking about it right now.

Your brand path walks you through SIX very specific sections of your business, brain and brand, one each month, and it runs like this:

Authority → Audience → Voice → Strategy → Rhythm → Income

Every month we have two live calls together. On the first, I break down exactly what that section of your brand path means, why it matters for your business, and how to build it for yourself in real time. On the second, I teach you the skills you actually need in sales, marketing, content and launching, so you know what your design says AND exactly how to build with it.

And while you're doing it, you'll learn…

Attraction marketing, so you're not chasing people down anymore. They're actually running after you to work with you, or foaming at the mouth waiting for your next drop.

How to activate your unique brand profile, which tells you how you should be creating content, the types of content you should be creating, and where you should be placing your time and energy.

Low-pressure selling, which is exactly how I built my coaching business, and which will actually bring you more sales without having to cold message people, pay out the ass in ads or spam your feed 5X a day.

The difference between content that grows your account and content that sells for you, because they are not the same thing and it's how I've grown by over 30K followers this year so far, posting less than I ever have.

How to structure your business by seasons, so it supports you when life gets full and lets you grow when you have the room, instead of burning out like you do every single time.

So what does that actually look like day to day?

It looks like posting something you actually felt like making and having it sell. It looks like not needing multiple Instagram accounts that require you to post multiple times a day just to pay your mortgage. It looks like waking up to notifications that your product is sold out, and having your dream clients come into your DMs already trusting you because they instantly know you're their person.

I want you to think about how your days would change if the first time you heard from people, they were saying "I just bought from your link and I can't wait to try your product" or "I'm signing up for your coaching package and I can't wait to work with you."

Yes please. More of THIS.

Can You Imagine...

When you learn how to sell without pressure, tell the difference between content that grows, nurtures and sells, master attraction marketing and pair all of it with the way you're uniquely wired to create… you become unstoppable.

You become the woman with a brand so recognizable people know it's you before they even read your post, and they stop their scroll to see what you have to say every time. You get to create in a way that actually attracts your people, without a strict posting schedule that takes all the fun out of it, and you can take extended time off social media and still have your business supporting you.

And not only do your people buy every single product you share, they stick by your side through life changes and creative pursuits and love everything you create, from your reels to the services and products you offer.

You leave with a brand that sounds like you, marketing that pulls the right people toward you, a rhythm that doesn't burn you out, a way of selling that actually fits who you are, and a business that's built to support you while you're busy living a life that feels like a cozy, slow Saturday with a toasty fire, a hot cup of coffee and snow falling outside your window every day of the week.

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Hear from some of the women I've worked with:

★★★★★

Meet Simone who only worked 4 days a week all summer.

When Simone came to me, she wanted one thing: to build her own medical billing business and walk away from a job that was draining her dry and forcing her to put her only kid in daycare. Instead of being there to watch him learn to count or read a new book he loves, she was sitting in pointless meetings or staring at a computer screen 30 miles away from him.

Simone is also a wildland firefighter's wife. Her husband is gone all summer fighting fire, which means she's running the household, solo-parenting and working, all at once, for months at a time.

She was genuinely good at what she did. For years she'd handled billing and admin for healthcare providers, keeping other people's practices running smoothly. But doing it for someone else and building it for herself turned out to be two completely different things. She was using Instagram as a family diary, worried that talking about her business would push people away, overthinking every time she tried to talk to the camera, and working constantly while still feeling like she was running to catch up. And she had less than 200 followers.

What happened next...

In six months together, she learned how to create content that's more than a personal diary and actually signs clients into her business. She learned her unique energetic creation style, so she knew exactly what to create and how to create it in a way that fits her strengths. And she learned how to structure her hours to flow seasonally, so she could grow through the winters when her husband is home and shift her focus to playing outside with her son in the summer.

With no paid ads, no posting 3 times a day and no extra grind, she landed a new client through her own content. That summer she hit a record month of over $4,000 working a fraction of the hours she used to, and she's on track for her first $5,000 month. She's been full time in her business for almost a year, working 4-day weeks in the summer, from home, on a schedule that fits her family.

Simone isn't more talented than you. She was a medical biller with a real skill and the courage to stop running someone else's back office and start building her own thing.

Within six months she quit her job and started living her life by design.

★★★★★

Meet Ashley who hired me to help her build a course. She walked away with a whole new life.

When Ashley came to me, she was slinging links for an MLM that made maybe a few hundred dollars a month. She was showing up online constantly and slowly disappearing inside a life that looked perfect from the outside. On paper she had every reason to be grateful, and everyone around her kept telling her so. Underneath it she was hitting rock bottom, and her intuition kept telling her she was living someone else's life.

Ashley told me she never thought she was good enough or had anything to offer. She second-guessed everything, felt lost, and had no sense of purpose beyond her kids, who were getting older and needing her less.

Ashley thought a course was her way out. What she actually needed was someone to be honest with her about how much magic was already inside her.

So we worked on seeing clearly, and I helped her create proof she could do this through small, actionable steps. She stopped believing she had nothing to offer and built her 8-week hormones and gut health program, because in her words, she finally had the confidence to think she was good enough. She stopped watching what everyone else was doing and learned to listen to herself, so when one person said they'd rather work with her in person, she listened to that whisper. It became a retreat, and the retreat became "why don't I just open a studio?"

What happened NEXT...

She learned attraction marketing, how to build a waitlist and how to launch, all without her phone running her life. Her first launch was over $20K. When she opened her Pilates studio, she sold 100 founding memberships in a single night, had 250 people on the waitlist before she had to cut it off, and did over $100K in sales in her first month.

And the part that matters most to her? She says it feels easy and fun, and for the first time in a long time she feels free and calm.

"I 100% would not have been there without you." Her words, not mine.

Ashley thought she was buying a course. What she was really doing was learning to stop asking for permission, and it put her on a path that was already hers, one she never could have planned if she'd tried.

In less than a year she changed her entire reality...

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Ready to Build the Business & Brand of Your Dreams?

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What You Can Look Forward to in Freedom by Design:

Live Calls-

2 live calls every month. One teaching call, and one hot seat coaching call and VIP gets a bonus call every month.

Access to Call Recordings-

Calls uploaded to portal for replay.

Support -

Direct feedback, support and resources provided throughout the six months to help you grow.

New Program Access-

Access to new programs as they are released.

We start November 2nd and run until May 3rd. You build your brand and business in 6 months with me guiding you every step of the way.

Here's exactly what you're getting inside Freedom by Design:

12 live calls with me, two a month for 6 months, with days and times dropped the month before. You're building with me in real time, not getting a stack of hour-long recorded trainings we both know you'll never watch.

Teaching at the start of every call, where I break down one part of your brand path or do a skills training on sales, marketing, content or launching. I'll teach you not just exactly what to do but WHY you're doing it, so you can go implement it that day.

Live coaching and Q&A on the back half of every call, where I get my hands on your actual business.

Your custom brand path, created for you based on your own energetic design, so you learn to build in your own style of creation instead of copy/pasting what everyone else is posting.

Every call recorded with lifetime access, so you never lose a thing if life happens and you miss one live.

There are two ways in:

VIP (only 10 spots)

VIP is where I get my hands on your actual brain, content, business and brand. You get Telegram access with me Monday through Wednesday between calls, where we riff out your ideas, fine-tune your brand path, your copy, your carousels and your business ideas, and you can submit every piece of content or asset for review before you post or launch. Most of the women who get my eyes on their business like this are private 1:1 clients paying double.

VIP also gets an extra VIP call every month, and the first 5 who enroll get a bonus 1:1 call with me.

Tier One

Tier One gives you your personal brand path, both monthly calls, and all the skill training on sales, marketing, content and launching. It's everything you need to build your brand and business from the ground up, at your own pace, for women who are ready to do the work and don't need my eyes on every piece of it.

I keep the VIP room small on purpose, because the deepest Freedom by Design work happens when I can actually get my hands on your marketing. When the 10 spots are gone, they're gone.

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